Our Vision

Winners can experience the thrill of ownership and get VIP treatment at races.

We will take care of everything for the winners, they just get to show up and have fun!

20% of the proceeds will be donated to charitable causes and projects in the horse racing industry.


The Race Horse Lotto is operated by Furlong Gaming Limited - registered with Companies House in the UK (11906850).

The company's registered address is:

Furlong Gaming Ltd
Elsley Court
20-22 Great Titchfield Street

Email Address:

Phone Number: 07539 637 315


© Copyright 2020

Paul Nichols

Paul studied computer science at the University of Oxford and brings a wealth of expertise in technology and the lottery industry having worked on various Startups in the lottery space since 2009.

He initially worked with us in his role of Head of Innovation through our partnership with ZEAL Network SE and has now joined us full time.

George Crofton

James O'Donnell

Hugh O'Donnell

George has deep experience in philanthropic fundraising and managing charitable grants.

George has worked with and advised a number of national charities – including The UK Stem Cell Foundation, Spinal Injuries Association and Walking With The Wounded.

James has been fortunate enough to work for some of the world’s leading racing and breeding operations during his career, including Juddmonte, where the famous horse Frankel was under his care.

James is currently the Assistant Stud Director at Shadwell Stud Ltd with 8,000 acres and 350 horses under his management .

Hugh has a background in corporate finance, family office advisory and philanthropic fundraising.

Most recently he was the Senior Associate Director of Philanthropic Fundraising at the Cambridge University Health Partners.

Hugh founded Furlong Gaming Ltd in March 2019.

Founder & Managing Director

Senior Advisor

Founder & Director of Philanthropic Giving

Chief Operating Officer

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To build and operate an international prize competition business offering players the dream of racehorse ownership.


ZEAL Network SE

Dr Helmut Becker

CEO, ZEAL Network SE

ZEAL Network SE, Germany´s leading online provider of state-licensed lottery products, is a Hamburg based Group which mainly brokers customers´ tickets to the state lottery companies through the brands and

Founded in Germany in 1999 and floated on the Frankfurt Stock Exchange (Prime Standard) in 2005, ZEAL became one of the most successful initial public offerings (IPOs) in Germany at the time.

ZEAL invests in and partners with new lottery ventures around the world.